The first step in any branding project is your Brief. I need to learn about your business, your goals and objectives, ideal customers, current positioning etc. The more, the better. Knowing your Company is key to the success of our projects. Your The brief will give a great insight into your business and will help to get that ball rolling.
After the Brief, I begin to pull all the ideas for your brand together. Then it’s time to put pen to paper (very analogic, I know), it’s time to share my ideas and thinking with you. As your branding project progresses, there will be many exchanges of feedback and ideas, and you’ll have different paths to choose from and options to explore.
Once the direction for your brand has been decided, it’s time to bring it to life. Your brand will be wrapped up into a presentation document, showing you exactly how your brand should be used, and exploring ideas for stationery, marketing materials, and more.
I am happy when you are happy. Once the seal of approval is given, I will deliver all you need to get started.