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Familia Pop // Luxemburg // Brand Proposal

A POP AND FUN PROPOSAL FOR A FAST-PACED MALL

During the Familia briefing, the client asked for an ‘Italian with a twist’ brand. This indication gave me the idea for the creation of a brand that could push the client out of their comfort zone (where the magic happens) by displaying a unique and fun brand, full of iconic elements assembled exuberantly.
In the end, the client felt more comfortable with a classic style. I still think a mall is a right place to display attention-grabbing colourful designs that can be memorable and become merchandise themselves.

This bold brand is cheerful and perfect for a mall. Young people passing by, waiting for a meeting, or during a lunch break from the office are looking for something fun that can break the monotony of the day. Therefore a distinctive design is essential to becoming a recognisable establishment.

This is my take on “Italian with a twist”.

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Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
Familia Pop // Luxemburg // Brand Proposal
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I design brands and experiences that create engaging and lasting relationships. I have over a decade of experience working with clients from multiple sectors and my services include brand strategy, identity, packaging, and digital design.
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I work remotely for clients that reach to me from every part of the world. I am currently located in Canary Islands, Spain.

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