Hello Baby // Rebranding // UK

Hello Baby is a 12 years old ecommerce selling all things 0-5.

The client contacted me to rebrand their company and start a process that could give strength to their identity and help them reaching a larger customer base. The purpose of the company was to create a trustworthy brand, able to show understanding for its clients needs, friendly and knowledgeable.

The creation of this new brand identity focuses on the mother perspective, creating an iconic image that could encompass the maternity meaning with a simple and beautiful sign. The Hello Baby’s new iconic mark is a very harmonic symbol depicting a mom and her baby looking at each other. This minimalist image, with a simplified structure, wants to embody a strong and meaningful moment of love in a mother-baby’s life.

Primary colour for Hello Baby is Viridian Green. This colour combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating colour that also represents open communication and clarity of thought. 

A 52 page brand book has been build to deliver an in depth guide for the best application of the logo and its brand identity.