Vittoria Group Website // Scotland

Website Creation - Branding

Sep 2011 – Nov 2011

Background
The old website was very poor in content and looked very old fashion (realised in html). Further more, it didn’t gave a whole panoramic of the business. The redesign was inspired by the seamless experience and warm style that awaits guests at each restaurant.

Challenge
• Drive online customers through our services
• Enhance the brand positioning of Vittoria Group, and for individual venues.
• Increase gift voucher sales
• Improve online web ranking
• Improve online web presence

Strategy
• Deconstruct previous website and create a new navigation
• Re-design look-and-feel, giving a solid corporate identity without compromising the warmth of the family-run business.
• Create a premium website that positions Vittoria Group as market leader for Italian food venues in Edinburgh
• Utilise cross-selling techniques to direct traffic to the different website areas: Voucher, Vittoria Card, Events, etc
• Creation of a Vittoria Group blog to increase traffic to the website

Success
• 20% increase in visits within the first 5 months
• Average time spent on the website 1.20 minutes
• 17427 visitors monthly,with a 33% returning visitors. 20851 pages visited
• Company was finally engaged to implement online search strategies and email marketing
• Excellent customer feedback